Business Strategy Development
We will lead client executives through a process to develop or redevelop a salient strategy that can will lead the client to achieve strategic goals and can be easily communicated to employees to capture their imagination and inspire them to do what needs to be done to fulfill the strategic goals; all while delivering on current critical results.
Strategy Development & Implementation
We have an in-depth knowledge and experience of business models that drive growth in technology-oriented companies including Information Technology, wireless networking, local fiber networks, long haul fiber networks, cloud / as-a-service and GPON / Passive Optical LAN. Our staff comes from within the industry and have a complete understanding of the businesses and growth models that work.
Every acquisition and merger requires thorough due diligence to ensure a clear understanding of the target business. Our experienced staff offer technical due diligence from technology advice, through leading a complete technology evaluation for buyers, sellers and lenders. We understand that transactions can involve a lot of risk and we strive to help minimize that risk for our clients.
Sales Effectiveness & Channel Strategy
Sales Team Effectiveness
The Ruvarac Strategic approach to sales effectiveness combines strategy, process and employee enablement to create positive changes that last over time. We assess sales skills, training, productivity, compensation, sales processes and sales tools to drive best-in-class performance as appropriate for each sales team.
Sales Channel Effectiveness
A strong partner ecosystem is key to scaling sales. Ruvarac Strategic engages to help develop winning channel strategies that address the unique needs of each client, and includes:
Go to Market Coverage – Develop the right mix of go-to-market channels to effectively address target geographic and vertical markets.
Channel Partner Program– Create a best in class channel partner program that achieves results with partners, through defined partner levels, exclusivity, training, marketing and economic rewards consistent with partner core businesses.
Channel Conflict Management – Establish a clear set of policies that manage channel conflict while keeping partners focused.
Partner Price Model – Create a financial price model that clearly defines price points for each partner level and each partner type including partner program rewards. Includes financial benefits to become a channel partner.
Marketing & Communications Effectiveness
Marketing Segmentation StrategyOur experienced staff evaluates vertical markets within the context the client’s strategic objectives and practical staffing considerations to develop a set of market segments that should be addressed initially and in the future.
Marketing Collateral PlanAny effective market pursuit requires a complete set of marketing collateral for sales teams, customers, and partners. Ruvarac Strategic Consulting has developed 12 different pieces of collateral that can be applied to any vertical market. The Marketing Collateral Plan determines which pieces of collateral are needed for each vertical market segment.
Marketing Collateral DevelopmentMarketing Collateral Development is the realization of the collateral plan with development of market appropriate writing, graphics and layout with a delivery of finished pieces of collateral that can be shared with internal sales teams, customers, and partners.
Promotional MarketingPromotional marketing includes a large array of components to promote the client’s unique business value to customers, partners, influencers to drive business growth. Promotional marketing includes:
Social MediaCreate a social media activities and measurement tools to increase brand awareness via social media platforms that target customers, and partners, including LinkedIn, Twitter, Facebook, and others.
Create a promotional marketing plan wholly under the control of client, including: websites that inform and drive business, client blogs, client press announcements, speaking engagements, and video and print promotions.
Search Engine Optimization - SEO
Create a promotional marketing plan wholly under the control of client, including: websites that inform and drive business, client
Strategic Communications compliments Promotional Marketing through direct and purposeful information to a specific group inside or outside the client’s business. Our clients benefit from our industry experts in an integrated set of communications services, including;
Complete POL / PON Consultation
Our team includes global industry experts in Passive Optical LAN and GPON in Enterprise, Federal, and telecommunication carrier networks. We have a clear understanding of fiber optic networking and have developed a set of knowledge that includes:
POL Market Intelligence
Some market sectors are rapidly adopting POL and others are delayed. We understand the market ecosystem dynamics and know which market sectors should be target sectors for our clients.
Inherent to POL/GPON is a change in cabling to an all fiber network. We deliver the knowledge about which cabling manufacturers have the product set that are best positioned to be successful in POL, and which are ready to partner.
Every POL system has electronics that deliver the end customers network services, but not all can deliver those services in the same way, and in many cases cannot deliver a complete set of network services to end users. Our industry experts understand and track the electronics vendors in the POL market.
Part of the enterprise and federal information technology ecosystem includes systems integrators to design, install and validate POL networks. Some integrators are best suited for POL and others are not.
POL technology trends
Future trends in POL will shape end user networks in the years to come. Some of these trends will revolutionize POL in the enterprise and federal markets as well as in the telecommunication carrier markets in ways that will alter the business models.
Cyber security has become one of the most important aspects of networking in governments. Our team helps clients understand how to utilize the unique capabilities in POL to deliver the types of services that governments are demanding now and in the future.
POL Customer Business Case
Many clients have customers that include enterprise and federal end-customer IT networks. For these clients, the Ruvarac Strategic Consulting end-customer business case is designed to easily demonstrate the value of POL and to generate end-customer qualified leads. There are two parts to the business case that address (1) direct interactions with end-customers, and (2) mass appeal web-based customer interactions.
The Customer Business Case includes an end-customer total cost of ownership model with specifications on how to apply the business case to a client’s website in a way that attracts prospective new end-customers and qualifies them without an inside sales team required.
POL Internal Business Case
Our industry experts have developed a complete client internal business case model to examine its inclusion of key components of market addressability, investments, revenue sources from all business categories, and break-even analysis.
An excel-based business case will be developed which incorporates
IT Technology Effectiveness
Internet of Things – IoT
The internet of things refers to a world in which nearly every device used by humans is connected to a computer network (mostly wirelessly) to improve daily living. Our technology experts understand the vastness of the tens of billions of devices that today fall into IoT, and the future impacts of this massive networking change on our client’s businesses.
Cloud Computing, or “the Cloud” utilizes vast stores of data to provide services to humans and machines across global geographies in a seamless manner often times on mobile devices. The cloud is active in often times hyper scale data centers that deliver the service experience in the same way regardless of geography. Many cloud-services depends on very large quantities of data that require real-time or near-real-time computing that is sometimes referred to as artificial intelligence, or cloud computing. Cloud services will affect nearly every business and our expert staff can help clients understand how to plan and expand their business for these services.
The future of communications is continuing to evolve toward wireless networked devices everywhere. This evolution requires major shifts in human-to-human, human-to-machine, and machine-to-machine communications. The technology to support this requires many changes in the network infrastructure, standards, and the devices themselves. Our industry experts can demystify this future and help understand what it means to your business.
Passive Optical LAN (aka PON)
Passive Optical LAN, or POL is a relatively new networking architecture that simplifies data networking designs, reduces deployment and operations costs, and enables superior user experience compared to the traditional copper-based data networks that have been used for the past 25 years. As its name implies, Passive Optical LAN is a network that uses fiber optic cables in all parts of the network, even to user workstations and other data endpoints. Because fiber optic cables can transport data at speeds and distances far exceeding copper cables, Passive Optical LAN is more flexible in network design, and can support current and future end-user data demands.